According to rumblings that surfaced late Thursday (but were subsequently confirmed by Wall Street Journal before morning), Apple has acquired another company. This time, it’s app-search engine Chomp. The WSJ says the acquisition gives the iPhone maker a “small team of app specialists and technology designed to ease the pain of finding apps.”
Naturally, financial details weren’t trumpeted by either party. But with some $100 billion in cash reserves laying around Cupertino, it’s unlikely Apple will feel the loss of funds to gain the team at Chomp – a purchase that reportedly has more to do with talent than technology.
For now, Apple would only confirm the acquisition to the WSJ but reiterated that the company “generally doesn’t discuss its purpose or plans.” Nonetheless, it seems likely that Chomp, which powers Verizon’s Android app search, will help improve the Apple App Store’s search and discovery attributes.
Today, as hundreds of thousands of apps populate Apple’s digital content storefront, users continue to complain that Apple can and should do more to improve the search and navigation of the App Store. Well, something tells me that the acquisition of Chomp has something to do with this persistent complaint and giving users that which they’ve kindly asked for.